The jeweler create its personal watchmaking Heart in Switzerland while in the 1980s and in 2000 bought the unbiased high-horology ateliers of Daniel Roth and Gerald Genta (the latter Launched by the famous watch designer who contributed the Bulgari Bulgari), incorporating their know-how to the mum or dad Bulgari brand. https://swissmenswatch.health.blog/2025/06/26/wristwear-with-soul-swiss-elegance-for-women-who-define-their-own-time/